Jul
16
Is It Really All About Building Relationships?
Filed Under Networking, Social Media, real estate | Leave a Comment
If Real Estate Is All About Building Relationships…
Why Do So Many Agents Miss The Most Important Part
And Screw Up the Development of “Real” Relationships
With Social Media and Other Technologies?
Do you agree with this statement?
Real estate is all about building relationships…client relationships…networking relationships…COI relationships…that all lead to a growing real estate practice and more closed business year after year.
If that’s true, then why do so many agents lean so heavily on technology to do their “relationship building” for them? It’s as though they want to “automate” the development of quality relationships.
Is that even possible? Maybe with two robots that are syncing up…but humans are a little bit different than that, aren’t they?
Can you really develop a good quality client relationship with an email drip campaign?
Can you build a relationship with auto-posted tweets to your Twitter account?
Can you “outsource” your social media and expect it to be perceived as “authentic?”
Don’t get me wrong. I love all these things.
I love high-quality marketing that drives people to call your recorded info hotline or land on your “squeeze page” to opt-in to your email drip campaign. I love it when our clients generate two or three hundred leads a month with call capture marketing. I think technology is amazing. I’m in awe of it all.
Then there’s “social media.” I love the social media movement. I think it’s the next great frontier of real “relationship building.”
The issue I have with all of it is that so many are chasing hopes and dreams with a plan that leaves out the most crucial elements…the true fundamental underpinnings of success in real estate.
What is that foundation?
Again, it’s all about relationships. And relationships are with those people (human beings) who KNOW, LIKE AND TRUST YOU!
All the tools, all this technology, all these amazing social media outlets…they all do one thing and one thing only. They speed your ability to communicate.
Quality marketing makes your phone ring…giving you the ability to what?
Communicate.
Squeeze pages that get people to opt-in to your email drip campaigns do what?
They give you the ability to communicate.
Your Facebook page with 5,000 “friends” does what?
(5,000 friends…whatever! No one has 5,000 friends. BUT…where else would you go to exchange messages with people you didn’t like in high school?)
So what do Facebook, Twitter, LinkedIn
and all the various other platforms do?
They all speed your ability to communicate.
Call Capture lead generation that brings in hundreds of warm inbound calls every month…what does it do?
I think you get the idea. It speeds your ability to connect and communicate.
The point I’m making is that the key is not the technology. Yes. They’re great. In fact they’re amazing and powerful tools. But that’s all they are…tools.
YOU…are the message.
I like the way Scott Stratten (social media guru and viral marketing genius) puts it, he says, “You are your company’s CRO (Chief Relationship Officer). You are the one who has to take all this ‘technology’ and all these amazing platforms and take it to the next level.”
If you’ve got 5,000 friends on Facebook…how many times have you connected with someone of influence and invited them out for coffee?
If you’re a Twitter fanatic…how many times have you reached out to someone you knew could influence greater reach for you in your community?
If you’re on LinkedIn with 500+ “connections”…how many of those relationships are you nurturing, building and developing?
Worse yet, if you’re using call capture and generating 100-200-300 warm leads a month…how many of those people (human beings) have you called back, initiated a warm, easy-going dialog with and began building relationships with?
Bottom line is real estate is all about building
relationships…and it all starts with YOU!
With the various social media platforms…be authentic, be real and take it to the next level. Relationships are not digital. They’re one or more real live human beings having a conversation or meeting for coffee. Take it there.
With your lead generation, polish and perfect your scripts. Internalize them and make them a part of you so they are natural. When you engage a call capture lead you’ve got to know what to say and how to say it. Then, you need to bring more value to the table for that person. Be a value creator. Be a servant. No. Be a Super-Servant with a true and genuine servant’s heart.
Bottom line?
Again, it’s all about building relationships. And relationships start with real live conversations. Start having them. Perfect your skills and read books on communication. These are core fundamentals.
Lastly, I’d like to recommend a book that was first published back in 1937. It’s a book that is even more applicable today. It’s a book that can and will change your life. It’s “How to Win Friends and Influence People,” by Dale Carnegie.
Get it. Read it. No…read it 2-3 times and then apply it to all that you’re doing as an agent…marketing, prospecting, lead generating, your social media platforms. Then, once you’ve seen its impact, shoot me an email telling me how much it’s meant to you.
It’s time to get back to the basics. And you can’t get more basic than people do business with those they KNOW, LIKE AND TRUST. That’s a relationship!
My word (or words) for the day!
May
17
How to Use Your MLS System for Growing Profits Every Week, Month and Year…
Filed Under Past Client Strategies, Real Estate Marketing, Strategy | 1 Comment
I just got a call from a client who shared a positively brilliant strategy for using your MLS system’s auto updating capabilities.
See most MLS systems have the ability for you to put prospects into a “drip system” to receive auto-email updates of the kind and type of property their looking for. It’s a great tool for staying in touch with your buyer prospects. They can look at properties, get updates branded with your info, and all while keeping you and your real estate services “top of mind” with them.
Well…don’t stop there.
This auto-updating feature has far more potential. Yes. It’s great on the buyer side. It incubates leads, matures prospects and helps you serve clients at a much higher level. But the implications are much farther reaching.
Consider the idea of putting your sellers into the system too. When you take a listing prepare your seller with the idea that every time a new listing in the area comes on the market you’re going to send them an email with that info.
This way they can be completely aware of “their competition.” Your sellers will continually be seeing all the properties that represent competition.
What will this do?
It will position you for easier price reductions. In fact, if you position the updates correctly and present it well, you’ll have some clients calling you saying things like, “Well, based on the ‘competition’ we’ve thought about it and we want to consider a price adjustment.”
But even if they don’t call, and it gets to where you want to break into the subject of price…this lays the groundwork for a much easier price reduction.
Isn’t that great? So it’s not only a buyer incubating tool…it’s an easy price reduction tool.
Now…for the final strategy!
How about this? You want to be known as your local “real estate expert” right? How about taking your updating service and using it to stay in touch with your sphere of influence?
Here’s how that works.
Anyone you call, mail, or place advertisements in front of, offer to update them concerning their neighborhood whenever a house goes on the market. Plug them into your MLS updating service, select the neighborhoods they’d like to stay informed about, and let your MLS system stay in touch with them…using the email updating service.
It serves two fantastic benefits. First, it keeps you first and foremost in their minds because the email is branded with your info. Second it positions you as the “neighborhood expert.”
Isn’t that awesome? It’s a simple tool that takes about 3 minutes per client, past client or prospect to enter and now you’re in front of them until they buy, sell or die. Better yet, it’s all automatic…with information they want…and with information that brands YOU as the expert.
So to recap…update buyers quick and easy…position your listings for easy price reductions…and third stay in touch with past clients and your sphere of influence with relevant, valuable information that brands you as the neighborhood expert.
Isn’t that awesome?
So there you have it…take it and run with it.
Leave a comment if this post was helpful or if you have anything you’d like to add. And if you like what you read, subscribe to the Real Estate Marketing Blog.
Apr
8
How to Spot a Bad Blog
Filed Under blogs | Leave a Comment
I’ve been writing a lot lately on social media. Frankly, the reason is because that seems to be the topic real estate agents want to know about most.
Case in point: A couple days ago I wrote a post in responses to a question by a reader: 7 Correct Ways Real Estate Agents Should Use Social Media.
After that post, I find myself wanting to write about the topic more. But come at it from the other direction, while focusing just on blogs.
So here’s six ways to tell if you or someone else has a bad blog.
1. Writer Behind the Blog Is Dull
The problem here is that the blogger is just flat-out boring. You know, talks about things other people don’t care about–the fine print on a contract, tax law or himself. The last one is the worse…and a sure killer of anyone reading your blog on a daily business. Or maybe he’s just a bad writer.
2. No Engagement
This blogger posts and then disappears. Someone might comment with a sincere question…and all he hears is crickets. Bad. Bad blogger. Instead, he should, as much as possible, treat every person who comments on his blog like royalty. Having a one way conversation is enormously annoying.
3. Isn’t Very Smart
…or experienced. You can spot these bloggers because they make rookie social media mistakes like the above…or try to generate a huge following early on by spamming prospects or using auto devices…or maybe write a wall of text that’s nothing but a run-on sentence. The list goes one.
4. Doesn’t Have Data
A bad blog will spout opinions and substantiate nothing. In addition, the blogger will stiff arm people who disagree by attacking their character rather than there arguments. Also, they may just delete comments they don’t like. Bad blogger. Bad.
5. No Links in His Blog Posts
Bad bloggers don’t share links on their blogs. Either because they don’t know or are simply too lazy. Either way, they are not sharing in the conversation. There are other great ways to share blog posts…but links in your own blog does wonder for building community with like-minded bloggers. Besides, you might need the help in the future.
6. Isolates Himself from the Blog Community
Blog communities grow over time. Only, however, if you avoid the last five mistakes. Otherwise you are doing nothing but talking to your self. That means if you visit a blog with articles that do nothing but talk about the blogger, ignores the comments and is without links, data or intelligence, you, my friend, have stumbled upon the mountain man blogger. Or the hermit. Leave him alone. Immediately.
So what other bad behaviors have you seen in terrible bloggers? Please share! And by the way, got a topic you’d like me to write about? Let me know what it is. I’d love to take a crack at it.
Did you find this article helpful? If so, leave a comment or subscribe to thereal estate marketing Blog by email or news feed.
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Apr
6
7 Correct Ways Real Estate Agents Use Social Media
Filed Under Real Estate Blogs, Real Estate Marketing, Social Media | Leave a Comment
Do you know what a good real estate blog looks like? Could you spot an influential social media marketer? And what makes a real estate agent like Trey Pennington a successful online networker?
If you answered “no,” “no” and “I don’t know” to the previous question, then this blog post for you.
While social media is not a barn-burning profit maker…it is a great tool to emphasize who you are [personal brand] and what you are trying to do [business strategy].
The bad news is if you don’t know how to use social media properly you could foul up your personal brand and hose your business strategy down the drain.
But the good news is you can learn how to use social media correctly. Just mirror these seven traits of successful blogs.
1. Personality
The person behind a great blog or Twitter stream is exciting, risky, interesting and perhaps even flamboyant. In other words, he or she stands out. And the cool thing about social media, even introverts can stand out.
2. Engagement
You need to interact with the people who read your blog or follow your Twitter stream. This means responding to comments. Replying to tweets. Sharing links.
3. Unfiltered
While not a must, the more fluid communication flows [comment moderation on your blog isn't on] the more real and personal and authentic the social media tool seems.
4. Intellegence
Another trait behind successful social media mavens is smarts. Book smarts. Street smarts. Business smarts. Marketing. Writing. Real estate. It doesn’t matter in what field their wisdom lies…as long as they share. [So if you aren't wise, start reading. That's a simple solution.]
5. Data
Original research and analysis is a great draw. Can you share first-hand discoveries you found after a simple, informal survey you took in the shopping mall parking lot? Got a bead on a statistic you churned out after burning housing data through software programs all night? Share it.
6. Links
You add value to your followers when you share links in your blog posts and Twitter and Facebook streams. You also support other people in the social media community, which builds your whuffie [reputation].
7. Builds Community
The endgame for successful real estate social media is community building. Drop the cut-throat, scarcity mindset and get comfortable with working and supporting everyone. [Naturally, the scum of the earth you can avoid.]
Did I miss anything? Please share your thoughts!
And if you like what you read, subscribe to the real estate marketing Blog by email or news feed.
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Apr
2
Social Media Habits for Introverts
Filed Under Social Media | 2 Comments
Like I said last week, extroverts are really, really good at social media. They get it instantly as if social media was made for them.
Just think Greg Swann. Or Burslem.
Then there’s the rest of us. The introverts. The quite ones. Who, well, can become pretty vocal when you put us behind a laptop or iPhone.
What can happen is that someone who is typically a wall-flower becomes the life of the social media cocktail party. Maybe even the aggravating boor who won’t shut up.
No doubt their are pitfalls in social media that all personalities can fall prey to. But I think one of the worse ones is to launch a social media campaign [you know, join Twitter, Facebook, LinkedIn, YouTube] all in one day…
And then abandoned it four weeks later.
When people visit those places you’ve set up, it’s like a ghost town. Where did everybody go? Don’t do that. Especially if you want to gain some traction in your social media efforts.
Instead, follow these eleven habits of highly successful social media introverts.
1. Don’t spend too much time on it.
Commit to just 15 minutes a day…just like you would if you were cold calling. And then do it. Everyday. [Except the weekend. You need a break, you know?] If you find you need more time, the following week bump it up to 20 minutes a week.
2. Invite people to join you.
If you wait for people to follow or friend you, you’re going to be waiting for a very long time. Hunt people down. Follow them. And say hi.
3. Share things you like.
Be true to yourself. Don’t try to impress people. Social media like Twitter and Facebook are about one percent business and ninety-nine percent fun. Have fun. This is not only web 2.0, but Business 2.0.
4. Analyze your results.
You’ve heard the saying: “If you can’t measure it, you can’t grow it.” Well here are ten ways to measure social media.
5. Find the key players in the network.
Don’t find a marketing person, find someone who knows lots of marketing people and then invite that person to join you. And bend over backwards to bring value to that person.
6. Attend events.
Yeah, that’s right. Stand up, close the laptop and go to a local Tweet-Up. Can’t wait to get invited to one? Organize your own Tweet-Up.
7. Seek out structure.
Sometimes you need to plan a theme for your social media day. Or week. Focus on one topic. Maybe it’s a featured home or event or giveaway (people like free stuff). That way you’ll gain some traction.
8. Avoid the crowds.
Instead of spam-following people (joining one thousand people in one day, which will probably get you banned anyway) systematically join people who you think you’d enjoy following and would enjoy following you. Being deliberate is important.
9. Prepare what to say.
Some people may not like this, but feel free to put together a dozen or so things you’d like to say on Facebook or Twitter and then share them in one frantic fifteen minute social media episode. Or heck, schedule tweets.
10. Promote by publishing.
This is the most important piece: Create content on your social media. But NEVER to the exclusion to your blog. Blogging is not dead. In fact, it’s possibly the most important component of social media. Don’t neglect it.
Leave a comment if this post was helpful or if you have anything you’d like to add. And if you like what you read, subscribe to the real estate marketing Blog by email or news feed.
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Mar
29
Let me ask you a simple question: Why would you pay someone four dollars an hour?
The simple answer is: They’re not very valuable. That is what Jim Rohn would call “the facts.”
Now, to make more money, that person could go on strike. The problem with that is, you can’t get rich by demand.
Maybe they say, “I’m waiting for a raise.” You could be waiting a long time.
Why not just become more valuable? If you do become a valuable real estate agent…then you could make $400 an hour instead of $4 an hour.
Agents who make $4 an hour play the numbers game. It’s like they’re working at Wal-Mart. The mistake they’re making is they are working harder on their job.
But that’s not how to do it.
The secret to becoming more valuable…to earning $400 an hour…is to learn to work harder on yourself.
What does that look like? Here are three things Jim Rohn says you should work on:
Philosophy
What is your worldview? And I’m not just talking about your spiritual worldview (which is important). I’m also talking about your emotional worldview. Your economic. What’s your overriding view on family? Work hours?
Let’s focus on economics for a second. Answer these questions to help you determine your economic philosophy.
Do you think the world has an abundance of money and leads and clients…or is the pool shallow making the work world a cut-throat environment?
Do you believe you can get rich? Do you believe that you can be the best agent in the world? Do you believe that success is something that is learned rather than something that we are born with?
How you answer these questions will determine your outlook on your professional life. Let’s move on to your attitude.
Attitude
Attitude differs from philosophy in that this is how you respond to the facts of the world. The reality is you may be a new agent who works ten hour days–six days a week–to put food on your dinner table. Your philosophy would say, “You know what, I know that I don’t have to live like this. We live in a country blessed with abundant resources and ample opportunities to do better than this. However, nobody is going to give me a free ride. I have to make it happen.”
Your attitude says either “I’m going to make it happen and enjoy the ride. No matter what happens. I’m not going to give up. I’m going to serve people relentlessly. And I’m going to be very, very happy with what I have–whether it’s a CEO’s salary or nothing at all.”
Activity
Here’s where the rubber meets the road. What are you doing to becoming more valuable? Are you reading a book every week? Are you going to educational seminars? Or you learning how to communicate AND connect with people?
Do you spend time honing your skill as a good listener? Are you carving out good time with your family? Have you chosen a mentor? And are you being honest with that mentor?
These are all great questions to ask yourself to help you become a better person. It starts with your overall view of how the world works. Then it comes down to how you are going to respond to that world–brutal facts and all.
Finally, you put legs to your philosophy and attitude by going out and working on yourself. That’s the key to becoming valuable. Now, what are you waiting for? Get to it.
Did you find this article useful? If so, leave a comment. And if you like what you read, subscribe to the Real Estate Marketing Blog.
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Mar
25
As you probably noticed, that’s an ambiguous question. The reason it’s ambiguous is because you don’t hear my tone when I say it.
What’s my tone? Is it soft or harsh? Am I asking you our of curiosity or concern? Let me make it plain to you: I’m asking out of concern.
I’ve been putting a lot of thought into social media lately–most notably of the microblog and network types–and what kind of time investment real estate agents are putting into it.
I’m talking about the Twitters [I use Twitter, by the way, but for reasons you wouldn't have guessed] and Facebooks of the world…
And the slow drift away from series contact management and meticulous, heavy-duty customer relationship management.
Ten years ago, Top Producer was the king of social media camp (it was social media before “social media”): You met people in the grocery store, generated leads from ads, hooked up with prospects at open houses and imported their contact information into a tool like contact management.
You then set them up for systematic contact over a six month period.
That hard-nosed mind set bent on repeated touches and measurable results has softened.
Social media like Facebook feeds into our normal disposition for the easy way out. The result is that now we have 1,000 friends on Facebook, but no idea if those people are client-worthy…
The result is we consume more information from our Twitter feeds–but it’s all of the fluff nature.
Dustin at 4RealsStrategies has a good suggestion on how to manage your update consumption (which can seriously suck time away from you), but you certainly can’t track that and tweak to predict better results.
So what kind of time are you putting into social media? Couple months ago Wired magazine had a good suggestion on how much time you should invest in social media. It boils down to 2.0 hours a day–1.25 for social networking and .75 for Twitter.
That to me still sounds like a lot.
Besides, are you making money in it? That’s really the question behind my opening question.
See, the problem with social media in real estate is seen in Twitter’s shaky future. If it doesn’t learn how to monetize soon, it may need to plead with the government for a bailout. [That was a joke. Partly.]
Which brings me to the point of this post: When viewing tools to use like social media, it’s best to filter it through a simple little test from the book Good to Great:
1. What’s your passion?
2. What are you good at?
3. Can you make money at it?
Naturally out-going people are going to love Facebook. [Not Twitter so much, I've found.] Around the clock conversation with people? Life couldn’t get any better. Extroverts are passionate for people, so in this respect, Facebook passes the first test.
The next question, though, is this: Are you good at it. You may be out-going and friendly, but not have a technological bone in your body. Not to fear, really, cause Facebook is a very-low barrier to overcome. It passes test two.
Here’s where the rub comes. Can you make money at it? Well, maybe. But not likely to do so as accurately as other means. Don’t get me wrong: I’m all for working the intangibles and I think that a tool like Facebook could groom certain prospects for clienthood.
But that’s not a given.
So, in the end, use social media sparingly and make sure you maintain a rigid focus on measurable prospecting and conversion rates. At the end of the year, you don’t want to have logged in 10,000 hours on Twitter and have nothing to show for it.
That would be no way to celebrate New Year’s.
Mar
22
How to Become a Leader: Tax Reform Advocate Norquist’s Advice
Filed Under Strategy | Leave a Comment
In a recent interview with U.S. News, tax reform advocate Grover Norquist shared three keys to becoming a leader in any high-pace environment: Work hard, do not whine and know where you are going.
Let’s explore those three keys.
Work Hard
This is no secret. Succeeding in real estate [really, in any endeavor] depends on working hard. It’s the prinicple of critical mass: 90 percent of a plane’s fuel is spent getting it up to altitude. But once it’s in the air, it pretty much coasts.
This doesn’t mean you won’t work hard AFTER you become a leader in your market. You may work just as hard. But you won’t feel like you’re swimming up stream. You’ll feel like you’re floating down it.
Now, one of the biggest obstacles is overcoming procrastination. It’s usually that initial push over inertia. If that’s you, try this 10-step method.
No Whining
Whether you simply don’t have any leads coming in or you are frustrated with home owners or can’t stand the thought of cold calling, do not complain. Just shut up and do it.
All of these components of buying and selling real estate are things you must do. So grow that thick hide so rejection can bounce right off you. Criticism can easily deflect away from you.
Where Are You Going
As I’ve said before, happy endings are product of hard work. And good plans. Where you confront the brutal facts. Doing this can be the difference between a good ending and a bad one.
See the ending. And tolerate no deviation.
Leave a comment if this post was helpful or if you have anything you’d like to add. And if you like what you read, subscribe to the Real Estate Marketing Blog.
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Mar
19
RealityTimes.com reports that for the first time in a year fewer sellers slashed their prices. Trulia.com is the company tracking the numbers.
In the RealtyTimes.com report Trulia CEO Pete Flint said this:
Consumer engagement on Trulia remains at an all time high, but home sales have dropped nationally during the past few months because there has been a lower sense of urgency to ‘buy now’. As we get closer to the government incentives running out, we expect price reductions to increase as sellers begin to feel the pressure to lure buyers in, in advance of the tax credit expiration.
It’s that line “we expect price reductions to increase as sellers begin to feel the pressure to lure buyers in” I want to focus on.
Here’s what I know: While necessary [and something, by the way, you can do near pain-free with this method], price reductions are no fun for your clients.
That’s money they lose and you lose.
In fact, unmotivated sellers may simply resist the suggestion and let the home expire. You don’t want that. So how do you lure in buyers without having to drop prices? Here are a few suggestions:
10 Home Staging Tricks to Attract More Buyers
Here’s the single best piece of advice I can give you about staging homes: People are looking for things in a new home that they DON’T have in their current homes. Your job is to make the house look that way. These tips will help you.
Capitalize on This Buyer Quirck to Sell Any Home
In a slow market, a typical bidding war begins–if it begins at all–with the marketing of a slightly undervalued home. That means selecting a price that is at the low end of the expected selling price range. This may not please your seller one bit–but it may result in multiple offers. And naturally, multiple offers tend–no promise, though–to drive the selling price up.
Find Buyers in Just 25 Minutes and 25 Seconds
This is a five step plan to tackle all the leads you’ve accumulated with IVR or any other method you use…you know those leads that you haven’t called back. [Unless you work strictly work off of referrals, which is the sweet spot you want, you need to work ALL the leads you get. It will eventually lead to success. But interestingly enough, most agents who fail at IVR don't call the leads back. It's a shame.]
Conquer Call Reluctance Once and For All
Now the thought if calling people you don’t know makes your heart jump out of your chest…please read this post. Do it for yourself. For your career. For your family. Go for it. I know you can do it.
What about you: How do you lure buyers in without lowering the price? Is it even possible? [I argue it is because I've seen it happen using the above tips...but I'm curious to know what you think.]
Leave a comment if this post was helpful or if you have anything you’d like to add. And if you like what you read, subscribe to the Real Estate Marketing Blog.
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Mar
15
10 Effective Ways to Build a Profitable Business in a Lousy Market
Filed Under Real Estate Listing Tips | Leave a Comment
Seattle. San Francisco. Pittsburgh. Rochester. Memphis. Oakland. Birmingham.
What do these seven towns share in common? If you said they’re all predicted to post gains in average home price, then you are correct.
What accounts for these predictions? For places like San Francisco, a roaring comeback is expected because much of the cities inventory will have been sold.
For a city like Rochester a come back is likely since it hasn’t been burdened by toxic mortgages, has a unemployment rate below the national average and has a healthy stock of good-paying jobs.
If you’re a real estate agent in one of these cities, your future looks bright.
But what if you don’t live in one of these comeback cities? What if you live in a city that looks to suffer even more foreclosure losses?
Well, one way to approach this problem is simply to attack it at it’s source: Go after pre-foreclosures. That’s good advice.
But there’s also another way to boost your production this year: Systematically employ the 10 most effective marketing strategies for real estate agents [based upon Homegain's survey]:
Need a Damn Good Referral System to Save Your Career? Think about it: what’s it worth to you to find and nurture a handful–say, I don’t know, 100–clients who love you to death? Referrals
Stage the Home to Attract New Buyers Want a couple of easy tips to help you make a home look attractive to a buyer? Then you’re at the right place. Featured Listings
Nine Things That Make Email Effective Despite the endless talk about social media–Twitter or Facebook, for example–-emails are still the workhorse of online prospecting. Email Campaigns
Postcards: Why Your Adverting Never Works The reason your advertising doesn’t work–whether it’s a billboard or email newsletter or postcard mailing–is simple. Postcards/Mailers
How a Cocky CEO of GE Can Make You a Better Blogger How can Jack help you in blogging? Easy. Figure out what market you can enter where you are guaranteed to be #1 or #2. Blogging
Gimpy Website? 5 Techniques to Create a Killer One Okay. I’m going to go out on a limb and say that if you’re a real estate agent, you probably have a website. The question is, is it any good? Hm.
Why I Use Twitter [It's for the Cocktails, Stupid!] But let’s get one thing straight: I don’t have any delusions on what Twitter can accomplish. So what can you hope to get out of Twitter? Good question. Social Media
Social Media Matters: Selling Houses During Hard Times Second only to over-priced home, no internet marketing strategy is the biggest reason homes don’t sell. Here’s how to change that. Social Media
How to Make Emotion Your Most Potent Weapon Why is emotion so important to your advertising? In the end, every decision–to list, to sell, to buy, to call–boils down to how a decision makes a person feel. Let me explain. Outdoor Ads
Cheatsheet on How to Make Your Ads Stick in People’ Mind How do you create ideas that are sticky? You use these six principles found in the book Made to Stick. Print Ads
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