Jul
23
With the housing market not expected to bottom out until mid-2010, you could probably use a little jolt of laughter to shake the blues that’s plaguing us in this distressed economy.
And after you read this top-ten list, why not share one of your own frigthening comments you’ve heard homesellers make.
1. “This House Pretty Much Survived the Explosion.”
Yes, houses do blow up. Some by gas. Some by fires. Others by meth labs. It’s that last one that should raise a red flag.
2. “The Neighbor Was Released from Prison Yesterday”
Your response to this question should be, “Oh, so…what did he do?” Even if it runs along the gamut of white-collar crime [you know, embezzlement or extortion or tax evasion], nobody wants to live next door to a criminal. Be careful.
3. “Cars Only Drive Fast Down This Road in the Evening”
The operative word, of course, is ONLY. The rest of the time the road is mild. Perhaps there’s the rare Monte Carlo that zips down the road and doesn’t make the turn and ends up in your yard…but no worries. That ONLY happens once a year.
4. “Those Homeowners Back There Just Sold to a Guy Who’s Going to Build Some Apartments”
Hear that sound? It’s the sound of property values dropping. Fast. Run. For. Your. Life.
5. “The Basement Gets Damp When It Rains”
Translated: “Water levels reach about to my knees when it rains…but it’s all gone within a day or two.”
6. ”I Think Somebody Died in the Bathroom”
Drug overdose? Murder? Natural death? Help me here. HOW they died is just as important as THAT they died. Though the creepy factor still remains.
7. “My Husband Got Busted Growing Pot in That Room”
The follow up statement from the homeowner might resemble a fumbling recovery, something like, “My eyes. My eyes. I have really bad cataracts. The marijuana helped me…not that I smoke it any more.”
8. “Michael Jackson Was Born Here”
Or, insert any famous, historical person. If that’s the case, you’re likely to get a lot of unwelcomed visitors pausing in front of the house to take pictures or snooping in the backyard or peeping through a window. At least that’s what a potential buyer is probably thinking.
9. “You’ll Be Close to the Airport”
Wonderful, if you’re a commercial pilot. Everyone else, welcome to Camp Insomnia.
10. “Sure, The House Is Settling a Little”
Will it settle more? Maybe. Maybe not. Are you certain about everything in life? Have a little fun. Live large. Take life by the horns. Seize the day. Live over abandoned mine shafts. Besides, it’s a great topic for cocktail conversations.
So, got any juicy zingers homesellers floated your way? Please, share. And if you haven’t already, check out R. U. Darby’s gold mine story. And see what it means to you and your real estate career.
And if you like what you read, subscribe to the real estate marketing blog by email or news feed.
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Jul
14
A question I seem to get a lot lately goes something like this…
I hate to negotiate. But I’m a real estate agent. So, I have to negotiate. How does a conflict averse real estate agents not only negotiate…but negotiate to win?
The answer is simple.
A very rich man once said that getting wealthy wasn’t complex. There were just a handful of basics he had to master.
The same is true with negotiations. Master these six rules of negotiations and you’ll stand to get win-win agreements nearly every time.
1. Start with a Fair Price and Offer
There’s no question that significantly overpricing a home will turn off buyers. Likewise, making an offer that’s far lower than the asking price is practically guaranteed to alienate sellers. It might seem obvious but asking and offering prices should be based on recent sales prices of comparable homes. Make it reasonable. Make it fair.
2. Respect the Other Side’s Priorities
Knowing what’s most important to the person on the other side of the negotiating table can help you avoid pushing too hard on hot or sensitive issues.
For example, a seller who won’t budge on the sales price might be willing to pay more of the transaction costs or make more repairs to the home, while a buyer with an urgent move-in date might be willing to pay a higher portion of the transaction costs or forgo some major repairs.
3. Be Prepared to Compromise
“Win-win” doesn’t mean both the buyer and the seller will get everything they want. It means both sides will win some and give some. Rather than approaching negotiations from an adversarial winner-take-all perspective, focus on your top priorities and don’t let your emotions overrule your better judgment.
4. Meet in the Middle
Can’t decide who will pay the recording fee? Can’t agree on a close-of-escrow date? Arguing over cosmetic repairs? Splitting the difference is a time-honored and often successful negotiation strategy. Pay half the fee. Count off half the days. Fix half the blemishes.
5. Leave it Aside
Politicians and corporate executives are famous for their “for future discussion” agreements. If you have a major sticking point that’s not material to the overall contract (e.g., the purchase of furniture or fixtures), finish the main agreement, then resolve the other difficulties in a side agreement or amendment.
This technique allows both sides to recognize and solidify basic areas of agreement, then move ahead toward a fair compromise on other terms and conditions.
Summarizing the points of agreement in writing is another helpful strategy.
6. Ask for Advice
Successful REALTORS® tend to be experienced negotiators. They’ve seen what works and what doesn’t in countless real estate transactions, and they’ve established a track-record of bringing buyers and sellers together. Consult a trainer about negotiating strategies, win-win compromises and creative alternatives.
Did you find this article useful? If so, leave a comment. And if you like what you read, subscribe to the Real Estate Marketing Blog.
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Jul
3
Real Estate Blogging: 14 Profound Ideas to Increase Links to Your Blog
Filed Under Real Estate Blogs, SEO | Leave a Comment
Linkbait. Just sounds evil.
But it’s not. It’s nothing more than a label for a content-rich, useful blog content…a blog post that people not only love to read, but more importantly, share.
“Once a great site, great application or trendy post is written about somewhere, it gets picked up and dragged across the web. Social tagging and popularity ranking sites (like the aforementioned Digg & del.icio.us) help to give the document massive visibility to hundreds of sheep-like content creators, who’ll happily link to you.” Linkbaiting for Fun and Profit
In the end, linkbaiting is a beautiful thing. It bring you traffic. Attention. Subscribers. Prospects. And ultimately clients.
So, just launch just one of these linkbait ideas on your blog a month for a year…and there’s a good chance you’ll develop a large following.
Web 2.0 Applications
While mashups, maps and community-like apps tend to be shoe-ins for easy link bait, there’s a hitch. Not for the faint of heart. You must be–or must know–a software engineer. Greg Swann is the king here on this.
Collaborate on Blog Posts
Connect with some other bloggers to create content that’s useful, unique, urgent and ultra-specific. With multiple authors, you tend to get links from their sites to your site, thus drawing their audience to your site.
Expose Wicked Deeds
Uncovering a scandal is sensational. Somewhat suspect. At times, down right dirty. But oh so loved by everyone. Now, having said that, please…be professional. Expose the deed. And don’t make a judgement call. In fact, ask your audience what they think.
Top 10 Lists
Think David Letterman. Numbered lists with tips, advice and steps are great for drawing traffic and links. And it doesn’t have to be 10. It can be 100. Or even 1,000.
Real Estate Related Humor
Everyone–even the top-notch serious–need to bust a rib every once in awhile. But as with “Exposing Wicked Deeds” make sure you use your noggin’ here. Common sense should tell you NOT to use stereotypes or crude language.
Reviews of Events
Reviews of pubcrawls, conferences, product launches, speeches or seminars are exceptional examples of linkbait.
Interviews with Insiders
In today’s globally connected world, emailing an insider is a cinch. Frankly, you don’t have an excuse not to do this. It’s that easy. My recommendation: Email about five people. You raise your chances of getting a response from at least one. And if all five respond–you’ve just got yourself a series.
Surveys or Collections of Data
Survey Monkey makes collecting data child’s play. Simply whip up the survey and post the link. Within days you’ll have a smidgen of data you can build a good post around.
Film or Animation
This is a stretch…but worth a thought since videos tend to be easy targets for going viral. Make it real estate related, and you’re liable to wind up on a high-caliber web site. That’s a promise.
Charts, Graphs or Spreadsheets
For those closest Excel addicts, this is your chance. But don’t forget: you must examine and analyze the data. A summary is imperative. Otherwise you come across as a numbers snob.
High Profile Criticism
Target someone or something that’s in the spotlight–and do a good, honest job of it–and you’re likely to draw links out of the woodwork.
Contests, Giveaways and Competitions
This may smack of coupon cutting (that is, low brow), but numbers and research are not on your side if you resist this idea: Contests, giveaways and competitions draw people. An insane amount of people.
Trend-Spotting
There’s an art to trend setting. Or a science. Whatever you think it is, the bottom line is that it takes time. But picking up on a story before everyone else–even if it’s not identified at first–will make you a star. Just ask Matt Drudge.
Advice from Multiple Experts
If you’re creating an article that offers advice, pulling opinions from the well-known experts in the industry is a great way to make sure links flow your way. The experts themselves will often be inclined to link.
Did you find this article helpful? If so, leave a comment or subscribe to the real estate marketing Blog by email or news feed.
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