Sep

28

3 Classic Reports on Real Estate Marketing

Filed Under Real Estate Marketing 

Last Friday THE LATEST NIELSEN COMPANY REPORT confirms what other research companies have revealed–advertising spending is in a weakened state.

On the losing end were some long-suffering print categories: Local newspapers were down 8%; national newspapers fell 5.9%; business-to-business magazines were off 5.7%; local magazines tumbled 5.2%; and local Sunday supplements gave away 4.7%.

I know a lot of you still have plans on spending advertising dollars on traditional media. Some even plan to spend more. With that in mind, I thought I’d share 3 classic articles I wrote on the fundamentals of advertising and marketing.

Exploit Your Cutting Edge “Secret Weapon

Make Direct Mail Profitable

Make Your Newspaper Ads 750% More Profitable

These date back almost ten years. But still relevant. Or are they? You tell me.

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Comments

7 Responses to “3 Classic Reports on Real Estate Marketing”

  1. Ruby Zuniga on October 1st, 2007 12:40 pm

    Thank you, great mini-refresher course in advertising and proper placement. I will be placing a CALL TO ACTION Ad. I will keep you updated and let you know how that went.

  2. Gary Elwood on October 2nd, 2007 9:12 am

    Sounds excellent, Ruby. Thanks for your participation. Gary

  3. Phil Lambert on October 19th, 2007 12:02 am

    Gary I purchased your system about 6 months ago. Im based a marketing consultant based in New Zealand. Ive tested one of your ads the “Free Money” classifed ad in my local paper at a cost of $30 per insertion. Its placed near the back (very poor position). Today I have generated 4 phone calls with more comming over the weekend. (Ive found that calls come in up till Wensday the following week.)

    Yeehhhaaaa!

    Phil Lambert
    New Zealand

  4. Ruby Zuniga on October 19th, 2007 7:12 pm

    Hello Gary, The Ad posted today October 19, 2007. The newspaper told me they would “try” placing the ad where I wanted it. And No they did not place it where I wanted. I wanted it to be in the front and in the Upper righthand corner. They placed it in the lower right hand corner. I’ve only received three calls so far.

  5. William Bellejambe on October 20th, 2007 4:19 pm

    Looking for better ways to obtain leads.

  6. Gary Elwood on October 21st, 2007 5:53 pm

    Phil, that sounds awesome! And yes, the shelf life of your ad is roughly six or seven days, peaking out on one day, then tailing off. Thanks for sharing. And continue to share!

  7. Gary Elwood on October 21st, 2007 5:54 pm

    Ruby, those knuckleheads at the newspaper. Argh. Makes you mad doesn’t it? And just goes to show you how important placement is. How is the ad doing now? Gary.

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