Jan
23
Listen: Networking is less about meeting new people than it is about getting them to remember you after the fact.
That means, asking the right questions is an essential step in standing above the crowd. Getting noticed. Having people remember you a week from now.
It’s not how many people you met. It’s how many people you impressed.
If that’s the case, then how do you get someone to remember you from the other dozen people he met that very same night?
Good question. Let me explain.
One Easy Way to Provide Value
First, make an instant connection with that person. Just after you’ve introduced yourself, say…
“So where else do you normally network?”
After she answers, offer the names of a couple of networking groups or events and promise to email her if you think of some more. By providing valuable information she might not have had before, you’ve made a deep connection with this person she isn’t likely to forget.
Get Them Talking about Themselves
Second, in early in the conversation, ask…
“What do you like best about what you do?”
People enjoy talking about themselves and a question that shows true interest in their careers will anchor your name deep in their minds.
It helps to determine early what you have in common with people at the event.
Keep Them Talking about Themselves
Third, during the latter stages of the conversation, ask…
“Oh, I see. What got you started in that direction?”
This will probably generate the longest response. But that’s okay, because it will be a meaningful way to wind down the conversation. And once again, by showing a true interest in her career, you’ll make your name easy for her to remember next time she comes across you business card.
Bottom line, be yourself.
Your Turn
What are your networking secrets? How do you stand out in an over-crowded networking event? Share your thoughts.
Related Articles
Sick of Failure? The Seven Natural Laws of Real Estate Prospecting
Try This Six Step Lead Generation Strategy for a Shaky Market
7 Proven, No-Nonsense Steps to Get Way More Referrals–and Save Your Real Estate Career
Jan
15
One of the Oldest Web Writing Guidelines
Filed Under SEO, Uncategorized, blogs | 1 Comment
The inverted pyramid. An age-old journalistic trick. And the blogger’s best friend.
Some think it’s worthless. Others alter it. Yet, anyone who writes online–including you–will find it’s the most effective formula in your arsenal.
In fact, it’s critical in any search engine optimization strategy you have.
What Is the Inverted Pyramid?
Essentially, the inverted pyramid style means that you give the most important or interesting details first, and then continue to dribble less important information throughout the body of the content.
Ideally, you’ll want to give the most important content in the first paragraph, and save the least important content for last.
The first sentence should answer the two most important questions about the subject of your content: Who and What.
The Who is who your page is about–be it a person, a resource or a place—and the What is what happened to that person, business or place.
The inverted pyramid can help your SEO copywriting endeavor in two ways:
1. The most important information is mentioned at the very start, thereby helping the readers understand the summary of our webpage.
2. Your most important keywords (which will necessarily correlate with the most important information) get displayed at the top. Thereby increasing the chances that the search engines take notice of our web page.
Why Is SEO Important?
This may seem like a strange characteristic of a real estate website, but it’s actually crucial: Search engines, in addition to page content, look at the number of links pointing into Web pages.
Often, the more inbound links a Website has, all other things being equal, the higher in the search rankings it will appear.
By providing creative, unique and regularly updated content on your website or blog, other people will want to link to your site.
But optimizing your website for both search engines and people needn’t be a trade-off.
Where’s the Balance Between SEO and People?
There’s significant overlap between the tasks required to reach these two objectives, and this overlap can be used to our advantage.
It shouldn’t be too challenging to create a Website that users can find easily via the search engines, and use once they reach it.
Related Articles
Get Attention: 10 Unorthodox Ideas That Really Work
21 Low Budget Ways to Keep the Revenue Flowing During a Recession
Conquering Call Reluctance Once and For All
Jan
9
What do you do if you need to sell 1.5 million homes before they foreclose?
Well, if you’re a real estate agent who’s got a bead on homes about to foreclose…you short sell.
Short selling is nothing new. Especially with the collasping home market, and all. That’s why I thought it would be a good idea to gather all the best ideas on short selling I can find.
Think of this as the unofficial guide to short selling. Enjoy–if that’s possible. And have a great Friday.
8 Irresistable Reasons Why Pre-Foreclosures Can’t Live Without You. Use these ideas to prove to sellers that you are truly there to help save their home.
Did you know there were 4 good reasons to work foreclosures? Discover ‘em: Quick and Dirty Guide to Foreclosures.
Short Sell Your Home–7 Steps That Helped Avoid Foreclosure. DebtKid shares his personal story on how he avoided foreclosure.
Businessweek proclaimes short sales “The new exit strategy.” A short sale tale.
Group moves homeless people into foreclosed homes. Won’t teach you anything about short selling. But a great idea to solve one problem with another.
Ever gone after a pre-foreclosure and had it fall flat on your face? Maybe you broke this pre-foreclosure maxim.
A beautiful alternative to foreclosure: strategies for short sales. Question and answer article that will cover most of your concerns.
Another worthless article not about short selling that I thought I’d share nonetheless. House prices plummet in Detroit, Indianapolis and Cleveland. And when I say plummet, I mean homes for sale under $3,000. $1,000. Even $500.
How foreclosures changed the election. Intriguing turn-around.
Getting naked in short selling. The skinny on the stock side of short selling by Marketplace Senior Editor Paddy Hirsch. Useful? No. Fun? Yes.
Got any great links on foreclosures, short selling or pre-foreclosures you’d like to share? Leave them in the comments.
Leave a comment if this post was helpful or if you have anything you’d like to add. And if you like what you read, subscribe to the Real Estate Marketing Blog.
Jan
6
Cheat Sheet on How to Make Your Ideas Stick in People’s Mind
Filed Under Real Estate Marketing | Leave a Comment
“Don’t panic, but one of your kidneys has been harvested.”
That’s the punch line for one of the most successful urban legends in the last fifteen years. What makes it so successful? It’s sticky: understandable, memorable and effective in changing thought and behavior.
How do you create ideas that are sticky? You use these six principles found in the book Made to Stick:
Simple: Think staggeringly simple.
Find the core of your idea. Like a proverb. Hollywood script writers create the high concept pitch. Journalists ask, “What’s the lead?”
Unexpected: Attract attention.
Surprise your readers. Create mystery and intrigue in your opening lines. Ask provocative questions.
Concrete: Help people understand and remember.
Make abstractions concrete. Insert hooks—images and experiences—into your idea. Put people into the story. Talk about people and not statistics.
Credible: Help people believe.
Use authority and testimonies. Use convincing details. Make statistics come alive.
Emotional: Make people care.
People donate more to one little girl than to a huge swath of Africa. Appeal to self-interest—and not just base self interest. Why does it matter to them? Appeal to identity: Texans don’t litter and Americans fight evil.
Stories: Get people to act.
Use stories to show people how to act. And use stories for inspiration. Look for three key plots: Challenge, Connection and Creativity.
Believe it or not, the acronym for these six principles is SUCCES.
Leave a comment if this post was helpful or if you have anything you’d like to add. And if you like what you read, subscribe to the Real Estate Marketing Blog.
Related Articles
Top 8 Reasons Why Copywriting Is Important to Real Estate
How to Write a Damn Good Email Subject Line
10 Easy but Essential Tricks to Persuasive Real Estate Blogging
Dec
23
8 Solutions to Keep 2009 from Going Down in Flames
Filed Under Social Media, Strategy | Leave a Comment
First, thanks for reading. And responding. This blog would be nothing without you.
Second, thanks for your leadership. Your courage. Your honesty. Credibility. Tough love. Thanks for being a real estate agent who upholds the standard. Who excels at winning. And winning right. You inspire me.
Third, you’ve got a rough road ahead of you. But you don’t need me to point that out to you. I only want to give you solutions. My main motivation in writing this post is to give you an early Christmas present. An idea…a direction…that will hopefully guide you to success in 2009.
So, here’s a list of 8 solutions to your current economic, real estate woes. Hopefully these will keep you from pumping a ton of money into something that returns little to nothing. When you’re finished, let me know what you think.
1. Start from scratch.
Halt the progress, purge all your current baggage and re-evaluate what you are trying to accomplish. You need a clean slate for 2009.
Andy Grove said “Insanity is doing the same thing over and over expecting different results.” You’ve got to get the fundamentals down. But once you do that…tackle new opportunities.
2. Think like a king.
You probably haven’t been doing enough of this lately. But you need to think like a king. Or queen. Someone who is in charge. Who’s sovereign. Someone who’s responsible for results. Someone who won’t let the vision go dormant or accumulate complicated layers. Who rolls heads when there’s trouble. [Go ahead. You can do it.]
3. Create a dedicated team passionate about real estate.
Your career is so important that you dedicate your life to it. You depend upon it. Your family depends upon it. Charities depend upon it. All of your resources should place it at the same high priority. Otherwise, you dish out a half-baked product.
4. Create a unique selling proposition (USP).
The book Made to Stick demonstrated that an idea spreads when it is simple, unexpected, credible, concrete, emotional or a story. Or a combination of all the above. Southwest Airlines “exists to provide the lowest airfare.”
Why do you exist? What makes your business better than the other ones out there? Let’s spell it out: USP.
5. Filter and test every idea through the USP.
Every idea you come across must live or die based on how it sizes up to your USP. RD suggested Southwest offer chicken Caesar salads on the flight. The CEO asked, “Will that help us provide the lowest airfare?” The answer was no.
6. Define metrics.
What will determine success or failure: Sales? Houses sold? Listed? Buzz? Penetration? Recall? Website visits? All of the above?
7. Determine an economic engine.
Low maintenance ideas require little to no funding. High maintenance ideas require more funding. You need to decide if you want any idea to be a low or high maintenance idea…and then build strategies and creative to match the revenue required.
8. Meet a new person everyday.
Via social sites like Twitter or LinkedIn or flesh and blood events, get to know more people this year. At a miniumum, make a goal to meet 365 new people in 2009.
Deep and wide relationships cultivates success. Especially if you get to a point in 2009 that you feel like you can’t make it, somebody will be there to lift you up.
Merry Christmas.
Leave a comment if this post was helpful or if you have anything you’d like to add. And if you like what you read, subscribe to the Real Estate Marketing Blog.
Related Articles
10 Critical Strategies for New Real Estate Agents in Any Market
Michael Masterson’s Productivity Secrets
Guarantee Your Success With This Strategic Planning Tool
Dec
12
Why Breaking This Childish Habit Would be an Ugly Mistake
Filed Under Real Estate Negotiation | Leave a Comment
It’s often not until your child is grown that you appreciate some of their childish habits.
Take persistence, for example. If you have children, especially teenagers, you know that sometimes you may give in to their demands just to be able to get on with your life. The same tactic works quite well in the business world.
Professional Negotiator Peter Stark tells the story of a son who is a master at asking for something over and over again, from many different creative angles, until he accomplishes his goal.
“At one time,” Peter explains, “my son’s major life goal was to own a Nintendo 64 game. He asked for one almost every day for a period of two years.
“His creative questions included, ‘Could I buy it with my own money?’ and ‘Could I buy a Gameboy until I can get the big version that plays on the television?’
“He also asked why other parents I respect bought their kids a Nintendo 64. The questions went on and on.
“I even told him, ‘Nintendo is a dead horse in our house, and if the horse is dead, you should get off it!’
“Refusing to give up, my son creatively asked the following great question: ‘Dad, is it important to you and Mom that I can make quick decisions in complex situations?’ When I said ‘yes,’ he came back with, ‘Great! I think Nintendo 64 helps kids make quick decisions in complex situations.’”
After two years Peter relates that his son finally got his Nintendo 64.
Your Turn
By looking at this example, can you see why persistence is such a successful tactic? Do you understand why hanging in there is so important?
If not, think about this: 45 percent of leads turn into a sale for someone. You want that person to be you. So hang in there–even when you want to lavishly wet yourself.
Leave a comment if this post was helpful or if you have anything you’d like to add. And if you like what you read, subscribe to the Real Estate Marketing Blog.
Related Articles
Negotation Tips for the Obscenely Timid
5 Unbeatable Reason for Using Audacity to Get the Most Out of Real Estate Negotiations
The Oldest Negotiation Trick in the Book
Dec
3
Does the thought of negotiating make your throat go dry? Palms sweat? Heart hammer your rib cage? If so, you’re not alone.
But never develop the chops to handle your own in a boardroom and people will eat you alive. Your clients will scold you. And you’ll have a Pollyanna negotiating reputation…which doesn’t result in more business.
In other words, if you neglect to build your negotating skills, your real estate career will be short. Fortunately for you, you can solve your problem–rather quickly I might add–by mastering these six fundamentals.
1. Start with a Fair Price and Offer
There’s no question that significantly overpricing your home will turn off potential buyers. Likewise, making an offer that’s far lower than the asking price is practically guaranteed to alienate the sellers. It might seem obvious but asking and offering prices should be based on recent sales prices of comparable homes.
2. Respect the Other Side’s Priorities
Knowing what’s most important to the person on the other side of the negotiating table can help you avoid pushing too hard on hot or sensitive issues. For example, a seller who won’t budge on the sales price, might be willing to pay more of the transaction costs or make more repairs to the home, while a buyer with an urgent move-in date might be willing to pay a higher portion of the transaction costs or forgo some major repairs.
3. Be Prepared to Compromise
“Win-win” doesn’t mean both the buyer and the seller will get everything they want. It means both sides will win some and give some. Rather than approaching negotiations from an adversarial winner-take-all perspective, focus on your top priorities and don’t let your emotions overrule your better judgment.
4. Meet in the Middle
Can’t decide who will pay the recording fee? Can’t agree on a close-of-escrow date? Arguing over cosmetic repairs? Splitting the difference is a time-honored and often successful negotiation strategy. Pay half the fee. Count off half the days. Fix half the blemishes.
5. Leave It Aside
Politicians and corporate executives are famous for their “for future discussion” agreements. If you have a major sticking point that’s not material to the overall contract (e.g., the purchase of furniture or fixtures), finish the main agreement, then resolve the other difficulties in a side agreement or amendment. This technique allows both sides to recognize and solidify basic areas of agreement, then move ahead toward a fair compromise on other terms and conditions. Summarizing the points of agreement in writing is another helpful strategy.
6. Ask for Advice
Successful REALTORS® tend to be experienced negotiators. They’ve seen what works and what doesn’t in countless real estate transactions, and they’ve established a track-record of bringing buyers and sellers together. Consult a trainer about negotiating strategies, win-win compromises and creative alternatives.
Leave a comment if this post was helpful or if you have anything you’d like to add. And if you like what you read, subscribe to the Real Estate Marketing Blog.
Related Articles
How to Create, Build and Protect a Fearsome Negotiating Reputation
Unforgettable Negotiation Advice: Discover His Thumbscrew
How to Tell If Someone Is Lying
Nov
26
8 Irresistible Reasons Why Pre-Foreclosures Can’t Live Without You
Filed Under Real Estate Listing Tips | Leave a Comment
For a while there–middle of last year to be exact–I was on a foreclosure/pre-foreclusure streak. I gave you a quick and dirty guide to working foreclosures. I pointed out the most common cause of pre-foreclosure failure. Followed up by a very similar guide to the 2 lethal mistakes you can make when working foreclosures.
Now, I’m going to add that list.
Why? Foreclosures haven’t gone away. In fact, there’s no end in sight to the foreclosure nightmare. And don’t forget this: working pre-foreclosures is less about padding your pocket and more about helping another human being. I can’t stress that enough.
So, when approaching pre-foreclosures for the first time use these ideas to prove to them that you are truly their to help can save their home:
- You aren’t out to fleece them. Just the opposite. You want to help them save equity. Credit. Face. And you must mean it. You must have a heart. That means listening liberaly and talking conseratively.
- You can sell their home. Goes without saying, but some people need to be reminded.
- You are a legal expert: You know all the contracts, forms, disclosure statements backwards, frontwards, inside and out. If they did it solo–or worse, not at all–chances are high they’d miss something.
- You are a professional: Like a doctor or lawyer, you’re an expert. You live and breathe this stuff. Ask them how many people would defend themselves in a court of law? Or, how many people feel confident performing surgery on themselves? Tell them this is your bread and butter.
- You are a master of the market. You know the market and can price the homes competitively. Explain to them the importance of pricing right the first time and the danger of over-pricing. The last thing they want to do is waste time.
- You are a expert on financing. You know how to pre-qualify, qualify and point prospects in the right direction for financing. But with those who want to buy pre-foreclosures, in my experience, have normally got the cash. Let them know people with ready money can buy their home.
- You are a specialist: You can handle criticism, objections and demands objectively and professionally…a must when trying to persuade someone to buy a home that is close to foreclosure.
- You are a negotiator. You know how to balance offers, counteroffers and negotiate contingencies that often will drive a FSBO bananas. Offer your batting average for selling homes at full asking price. If you’re good, they’ll think you’re a genius.
- Finally, you are a network. Develop a list of the tasks that must be completed before closing, including all the inspections, insurance, permits. Then explain to them you know all the right people and could have everything arranged in an afternoon. They’ll get the point.
Now remember, working pre-foreclosures is a sensitive issue. But if they’re highly motivated, lightly but persistently hold their feet to the fire for the next couple of weeks, emphasizing the above points. As the frustration builds, their tipping point will get lower and lower. Eventually they’ll accept your offer and thank you for helping them.
So tell me…have you been working pre-foreclosures? Any success? Any tips to help improve this list? I’m looking for ways to make the first encounter a lasting impression.
Leave a comment if this post was helpful or if you have anything you’d like to add. And if you like what you read, subscribe to the Real Estate Marketing Blog.
Nov
20
Critics. You gotta love ‘em. They’ve got a warning or harsh comment for anything that doesn’t align with their worldview.
Perhaps I should call them naysayers. Or old school diehards. Maybe taskmasters. Gruffy, but lovable.
Whatever name I give them, however, one thing is true: the hair on the back of their neck stands on end at anything that sniffs of unprofessionalism.
Take blogging, for example. A real estate critic–if you can get him on a blog–will write articles on open houses, listings and the market. He sticks to the party line like Mr. Banks in Mary Poppins: “Precision and order/ That’s all I ask.”
He gasps at a misspelling. Shakes his head at grammatical mistakes. And soils his pants at the mention he should consider writing about his daughter’s first day of school.
I have to confess: Todd Carpenter’s great article People Really Do Want You to Tweet About Your Cat inspired this blog post. In particular what he said about his Twitter topics of discussion during Connect 08–namely antics at an after party, who he wanted to go to lunch with and tequila drinking etiquette:
“Unprofessional? Yes. Absolutely unprofessional. That’s the point really.”
So what’s unprofessional behavior got to do with real estate blogging supremacy? Quite a lot. Let me show you how through these 6 tips.
Tip 1: Get Personal
If you’ve been exposed to social media at all, you’ve definitely heard this concept: Let your hair hang down. But it’s more than that. It’s about personality. Breaking the mold. Letting your spirit come through.
If you like stallions, mention stallions in your blogs posts. Draw stories and metaphors from your loves and passions. Show people you love something more than real estate. And land. And the economy. And money.
2. Be Vulnerable
Last year I wrote about the heart attacks Jet Blue lawyers probably had when their CEO publically complained about his own company. That’s honesty. That’s vulnerability. And it’s credible.
Why is being credible and vulnerable important? Because of the soft stuff: Your reputation. What people think about you. That stuff compounds, even though we can’t track it. Stockpile whuffie and money will eventually arrive at your doorstep.
Tip 3: Display Passion
I love to see people who are enthusiastic. [Except maybe Anthony Robbins.] You can’t help to get hooked to their drive, their urgency, their energy. Look at Jay Sekulow or the guys at the Motley Fool. Their is no doubt they are alive. And love being alive.
The result? Their enthusiasim has drawn substantial followings.
Decide to be something more than a warm body in the blogosphere. Decide to be life. A light. Do it now.
Tip 4: Make Worry-Free Mistakes
At some point you are going to forget to dot an i or cross a t. Don’t worry. You may upset your English professor. You may drive Jim Cronin away. But like the late copywriter legend Gary Halbert [work safe video] said a long time ago, “You’re going to piss some people off no matter what. Ignore them. They’re not your audience.”
Tip 5: Fail Often
Jeremiah Owyang tells a story about his first presentation he gave for a client when he started working for Forrester Research. The presentation bombed. The client poo-pooed him. And his boss scolded him.
This would drive some people to want to live under their bed with a bottle of vodka and sleeping pills. Not Jeremiah. He failed. But he was okay with that. Why? He got over it and vowed never to do it again.
Moral of the story: Lunge out of your comfort zone. And learn. Growth will naturally follow.
Tip 6: Apologize Profusely
For the longest time I thought that people who apologized were sissies (what about you?). Apologies stank of weakness. Hmf. I thought it was enough I felt really bad on the inside. Problem is, no one can see your heart. Or hear your thoughts. You need to apologize. And loud.
Furthermore, when you do screw up, admitting you wronged someone will build magnificent bridges between you, that person, your base and their base…because your entire little affair will probably be blogged publically.
Nobody likes someone who stiff chins it and never admit he’s going the wrong path or said the wrong thing. So, get in the habit of asking for forgiveness. This is almost as productive and life-changing as the habit of gratefulness.
Conclusion
While this list isn’t exhaustive, I think it definitely sums up what four years of experience in blogging has taught me–sharing personal experiences on how to be a better professional will make you rise to the top.
The cascading formula is simple: Jakob Nielson wants you to write articles. Brian Clark wants you to add value. Todd Carpenter wants you to be personal. And I want you to be unprofessional.
Go on. Soar.
Leave a comment if this post was helpful or if you have anything you’d like to add. And if you like what you read, subscribe to the Real Estate Marketing Blog.
Related Articles
How a Cocky, Obsessive CEO of GE Can Make You a World-Class Blogger
How to Create, Grow and Protect a Fearsome Negotiating Reputation
5 Unbeatable Strategies for Using Audacity to Get the Most Out of Real Estate Negotiations
Nov
12
How a Cocky, Obsessive CEO of GE Can Make You a World-Class Blogger
Filed Under Real Estate Blogs | 2 Comments
To say Jack Welch is cocky is a gross understatement. Legend has it that some twelve years after he joined GE, Welch announced at his annual performance review his plan to become CEO.
And that was in fact just what the brazen, young engineer did. In 1981, Welch stepped into the roll of GE’s youngest Chairman and CEO ever.
During the first five years of his tenure, Welch cemented his reputation and eliminated employees ruthlessly, earning the title “Neutron Jack”–the people vanished but the buildings remained. From 1980 to 1985, he cut 112,000 jobs.
What was his hang up? Welch was obsessed with dismantling nine-layers of bureaucracy, cutting inventories, shutting down factories, reducing payrolls and cutting lackluster product lines.
He had a ferocious desire for efficiency. And profit.
Introducing the Most Successful Manager of the 20th Century
Some criticize Welch as mean-spirited and petty. Brutal. Apathetic. Others claim he’s quick to judge. Says he used limited information to size people up. And write them off.
But one thing can be said about him: he was successful.
During his 20 plus year tenure, GE’s market capitalization rose from $13 billion to $400 billion. Revenues grew from $27 billion to $127 billion. And earnings grew tenfold.
In 2000, Fortune magazine said Jack Welch was “Manager of the Year.”
The Key to Jack Welch’s Success
What was the key to his success? Certainly more than one factor contributed to his success. But if I was to name one singular and solitary reason for his dominance I’d say it’d have to be his philosophy to cut any businesses that GE couldn’t be #1 or #2 in.
This concept was a simple way to make quick, sound judgments. And to remain focused, lean, fast and competitive.
Ideas, projects or business that couldn’t meet this criteria were thrown on the trash heap. Welch was obsessed with keeping GE trim and in fighting shape. Fat nor sloth were welcome.
How can this idea help you in blogging? Easy. Figure out what market you can enter where you are guaranteed to be #1 or #2.
Why This Is So Important
You have to think about this deeply before you tackle a project like a blog. Otherwise you are doomed to fail. You are doomed to fail for three reasons: lack of audience, lack of discipline or lack of motivation.
Almost everyone you know–including yourself–has failed at blogging. When I say fail I mean they have everyone has at least one languishing or dead blog in their history.
If you don’t, I think statistically you will in the next five years.
Part of the reason behind the failure rate behind failed blogs is because know one is listening. Or you’re not very good. Or you simply don’t care.
When you use Welch’s principle this is what it does: it gets you to focus. And it has one other unintended affect. It demands discipline.
Watch blog launches by successful bloggers and you’ll get the sense that not only did they take Welch’s principle in to consideration–but they in fact live or die by it.
I believe that Greg Swann did this when he launched Bloodhound Blog. And the truth probably holds for Real Estate Tomato Blog. These bloggers launched blogs they were fairly confident they could dominate as #1 or #2.
The same is true for Future of Real Estaet Marketing. Before Inman and Joel Burslem launched his blog there was…well, no one. Lots of tech blogs. Political blogs. Cultural blogs. Some social media blogs. Blogs on real estate marketing. But no blogs dedicated to the impact technology is making on real estate–it was the first.
What If I Can’t Always Be the First?
Real Estate Zebra, well, not the case. Even in May 2006 Daniel Rothemal had a monstrous mountain of competition already on the playing field.
But he defined himself pretty narrowly. You can see this in his zebra manifesto. And no doubt he’s worked pretty hard.
Domination demands positioning yourself to win. And hard work.
So. Wanna start a blog? Or resurrect a languishing one? Or overhaul the lackluster yawn-fest you are working so hard on now?
Then decide what you can write about and dominate the #1 or #2 spot. This may mean launching into a field completely new for you. So do your research.
Regardless, you’ll have to study your market. And then plan.
Related Articles
The 3 Best Social Media Ideas for Improving Your Sales You’ll Ever Read
Social Media Does Matter: Selling Houses During Hard Times
10 Easy But Essential Tricks to Persuasive Real Estate Blogging